The immediate advise I was given when starting online helped me in more ways than I ever could have imagined at the time.
It's so easy to dismiss it, I see it over and over again when I talk to people about making money online... and because we have this industry that pretends it isn't necessary, most people never adopt it and then wonder why they don't make money...
The question that started it all:
"How many people do you know in your personal network?
Do you already have an existing network? A large group of people that would want to join you, buy from you? Do you have previous experience that has left you with a database of contacts?"
My answer to all of that was none, and no... A massive NO.
I had my own business in furniture making (my old profession) but I had never "networked" before... I had no contacts that would be interested in this new venture
I was then told... "No? Ok, well this is what you need to do... You need to build a network"
Full stop, end of story.
What was so important about this information, was the difference between telling me to go and talk to the next door neighbor, my friends, family ... (All the traps of newbies that never work and sure don't produce duplication)
Between that, and build a new network of my own
The message was... Start from scratch and build a business.
This meant very little to me at the time as I was blindly following along... But looking back was one of the most significant contributions to the 100K I made in the 2nd year I was online.
The principal of building a real business from the ground up...Not just telling friends and being left with no long term income.... And I don't mean, "build your business" as in, find referrals...
I needed to build a network of people that I could contact outside of any affiliated business.
In the real estate world, agencies are often separated into 2 parts. Sales, and Property Management
The difference in how each agency derives income can change a lot about the businesses "worth"
If either agency wanted to borrow money, a bank looks at them differently
(Banks are great at weighing up business risk)
One, income is potentially unpredictable in nature and higher in risk.
The other as a reliable asset based income.
Sales: While constant sales of houses are great, they can turn off almost overnight, the market can drop out, agents can quit, get sick... A variety of reasons that income can stop.
Property Management: Property management on the other hand is far more reliable, even as house prices fall, rent will still be paid and the consistency of a group of people all paying regular rental payments is considered a business asset.
A property management business will not only be more favorable to lenders, but would sell for more with a stable asset and income in their customer base.
We can liken this to online business.
Sales in our affiliate program are great, but they will come and go. The business we are promoting... It can come and go too. In fact, it's not really our business... Or better said, it is not in any way at all our business.
With an affiliate opportunity, at any moment.. Things can change and we have zero control over it (if you have been online for more than 3 months you will understand that) it can be very unreliable and therefore, separate sales or word of mouth referral building is not the answer to long term income
What we must do is to build that reliable method of constant income.
Just like property management, reliability is found in your data base which keeps your income stable. We build an asset. we build a data base of people that we can work with. Once established, this will continue to generate income over the long term.
"You must build a network. Your network, is your asset"
What I was told when I started... I didn't know what an "email list" was... In fact... I was oblivious to the fact that automated emails where even a "thing"... But, I wanted to make money online... And this is what I was told... So that is what I did.
You must begin building your asset. sporadic sales are not sufficient or reliable enough for income.
There is no point pretending that building a list of contacts happens overnight... It will take time to build.. It took me 18 months to make income... 18 months! When I tell people that, they often shut down immediately...
"18 months! Well, I don't have that much time!"
I understand... I didn't either... But I also didn't have any other way out of the situation I was in...
I didn't want to wait 18 months... I needed money yesterday... But, that is how long it took... (However, I didn't have an active coach teaching me all the way)
I didn't fully understand the significance of an email list... but I soon would...
It was in my 20th month online that something miraculous happened
For 18 months I attracted subscribers into my list... All the time wondering if it was worth it..? I mean... 18 months working without pay... Making money... Losing money... Getting nowhere... It's hard to stay motivated... Even though my bank account wasn't growing... Something was... My subscriber list...
Finally... in month 19... I started making money! The first week, I made around $300 I couldn't believe it...! Honestly... I could not believe it! I was so excited...
...and then the next week... I made a little over $2,000! Then the same the next week... and at this point I started to wonder... "Where is this going...?" and then...
In my 20th month... I made $92,000
It changed everything for me.
All of the stress, all of the worry... All of the debt.. Was gone...
Since then, I have gone on to make hundreds of thousands of dollars every year... I recently bought a block of land, which was a real goal for me (Girlfriend enjoying the view below)
And I owe most of it, to that single instruction. Build an email list!
More specifically all of my loyal subscribers :)
You may have seen it for yourself, people posting their incredible earnings... How they joined a business and made 20k in the first 30 days etc... This doesn't occur by chance, and it's not the particular business either... It's the months leading up... It's what has been done prior.
You see, in the majority of cases, the "instant" success is generated from their ability to share the idea with their network.
Build your email list... Work HARD at it. Just because I said it takes time doesn't mean you can relax, lol... Always work with a sense of urgency... But don't quit if you don't get the results right away.
Also, don't quit when you are constantly told you're wasting your time.
(They tend to go hand in hand)
You're not moving as fast as you hoped and the people around you sharing their opinion that you're wasting your time and will never make it.
Don't listen to that... Start focused and motivated... Self motivated in many cases... Online marketing can be a lonely world... I get that.... But don't let it stop you. It has become your job to seek out and follow people that have been there before and connect with them. Follow them, model them, do as they do. Online marketing works and it can work for you too, if you BUILD it
I know this has been a long winded way to tell you to build a list... But I hope that you can see its power and a reason for perseverance.
The big take away
Always focus on building your own business first, and then promoting other affiliate products or businesses, second.
I would like to say that one more time...
Focus on building (to establish, increase, or strengthen) your own (belonging to oneself) business first, and then, promote as an affiliate "to connect or associate oneself" someone else's business (belonging to them) second.
The real goal must always be to build your own business and brand.
Connect with your list, no matter how small, share your ideas and your lessons, what is working for you and what you think will work for them.
Become proficient in this method of communication... It will become your asset.
"Attract leads, add them to your email list... Show them your offer"
Man, it seems so simple now, however, at the time.. It was like a new language...
If you work at it, you will find more wealth arriving in your bank than you every thought possible :)
I was lucky to have someone force me into the right direction... And that's what I am hoping to help you with right now
PS. Start today! I am not going to leave any links here, because I don't want you to think there is any ulterior motive. You can choose any email autoresponder and find training for that. Decide today that you will build your asset... And always focus first and foremost on building your business... And then promoting other peoples.
Online Success Coach
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