The truth about making money online is, there are 2 ways to go about it. Some people are simply looking for semi passive income and others that see all the BIG money is made from building an online foundation. Both are fine depending on your time, resources and goals, however there is one thing that ALL successful online entrepreneurs have in common...
An email list of subscribers! 
Why is this so powerful..
You see... People have joined your mailing lists for a reason...
Every email address that you have collected has been a result of that person wanting to either join you, purchase from you, or to find out more information about what it is that you have to offer.
Because of this... It's reasonable to presume that this particular person may be interested in anything you have to offer in the future. This will result in ongoing sales and growth for your business. From this point on...YOU will always have a full list of contacts ready to follow you creating continued success online Your email list... 
Is your most valued asset! Watched the videos yet...? Start here

When you consider how many times YOU need to see something before you jump on board it is obvious that without proper follow up, you will get very little results. On average people will need to see your offer 7 or more times before  they make a decision

To kick off this article, let's first start with... 
What exactly is a solo ad and how do they work
Here is a classic definition: 
Solo Ads are an email based advertising program agreed between two marketers or organizations to reach out to a list of subscribers that are registered to either one of them for a fixed price or performance based agreement. [1] The marketer or organization sends an email to their subscribers on behalf of another marketer to display their offer and ads.[2][3] The approach is performance driven to reach out large audience at once. Each solo ad generally includes 8 to 10 lines of text

So, to say it again simply... Someone has built a list of subscribers online. They now have an email list and "sell"  the opportunity for YOU to send your email out to that list.
What this means is 2 fold. You can instantly access a list of subscribers without having a list of your own.. And also build your list in the process, setting you up for the future.
I find this a very effective way to kick start your business and something that I 
still practice on a weekly basis 

What option should you choose?

There are a couple of different methods to purchasing your Solo ad. You can simply pay someone to send out your swipe (ad copy) to a specific number of people, hope that your swipe is effective enough to motivate them to click on the link inside and view your Lead Capture Page (How to build an effective LCP here) or... 
You can do what I recommend and only pay per click. (Pay when someone clicks on the link in your email)

There is no need to be overly creative with your swipe when you only pay per click.  
It actually gives you a unique advantage in "pre qualifying" your leads before they reach your lead capture page.
Contrary to traditional marketing methods let's review the examples below

Note: I am personally in a Gold business that you can earn revenue from.
Here are the swipes 

Swipe 1

"Have you ever wanted to make money online..? 
How about earning a significant income 
While protecting your wealth at the same time.

With over 12000 people in our team, 
we are growing the fastest team on the planet! 
Complete internet newbies earning 5k PM within 4 months of joining! 
Click here to find out more"


Swipe  2

"Investing in precious metals...
 It's all about securing your wealth for generations to come. 

Truly securing the financial future for yourself and your family. 

Traditionally, buying gold was only for the wealthy. 
For people that were "in the know" and had the means to do it. 

We are now involved with a company that makes it simple 
for ANY ordinary person to benefit.
Allowing you to increase your personal wealth forever while earning income at the same time.

You can take physical possession of your gold... 
Or have it stored for free. 

Also build up your gold reserves by sharing your knowledge with others.

If you are looking for a home based business... 
Something that you can build for years and rely upon, 
Something that makes you feel good about sharing, 
To truly help others... then this is the business for you...
 
we lead the fastest growing team on the planet...
.. helping others find financial freedom."

This email continues for around 2 x this length..

Swipe 1 will no doubt get the fastest response from a wider group of people.
Most people in my niche are looking to make money online and without any real definition, many people are likely to click on the link to try and discover what it's all about..
This will do very well in that respect, however... 
Building your list is one thing, but converting them into sales is another all together. 

The clicks that we really want are from people that are actually interested in our business.
This is why the second swipe is far more effective. 
This is a Gold business so I only want people that are interested in buying gold to click on my ad. 
By being descriptive we Pre Qualify them our my business long before they even know exactly what it is. This unique ability to be honest will absolutely convert into more sales and profits for you.

I recognize this method as one of the most useful discoveries I made online and highly recommend you consider it when writing your swipes.


Who do we use and How do we find them? 

There are MANY solo ad providers online. Just Google solo ad directories and you will see. 
I also use Safeswaps 
Finding the right one can be hard. Make sure you read their reviews, that they are up-to-date and test them before buying big. I like to start with  100-200 clicks. All going well, I will purchase more.

*Have a good call to action in both your swipe and LCP. You need to make it very clear to the reader the best direction to proceed


*Although you can be honest... Don't bore your reader. Your swipe still needs to be interesting and intriguing. The goal, after all is to have the reader, click on your link with enthusiasm to discover what is next


*Don't expect immediate success. This will take time... It's a numbers game. Build your list, continue to drive traffic to your LCP and follow up emails. As you build momentum things will happen for you. Don't be impatient or discouraged because the first 100 people on your email list didn't buy your product. It will happen


*Always reevaluate your swipe, LCP and marketing campaign. Look for ways to improve it. As you start driving traffic through solo ads, you may recognize some areas of your campaign are working better than others. Take the time to analyze this and make the necessary adjustments

How do we build an effective lead capture page?  Something that will convert well, increase our subscribers and income.
After all... your lead capture page is the face of your business.
It is the determining factor for many people whether they will proceed...
Or simply close the page and move on.



There are many ways to improve your conversions. Check out this video and discover the similarities between all LCP's and how you can implement them into your own work.

Looking for more? Access indepth online marketing training resources and 1-on-1 coaching - - - click here- 


When knowledge meets purposeful action, success occurs

Luke Millard

How successful people think
We are all looking for success in many aspects of our lives... Finding that success... 
ALL begins with mindset

One success in life that can be easily measured is financial success. It's easy to determine how you are going financially...You either have enough money or you don't. The feeling of financial abundance or financial scarcity.


How do you make sure YOU are in the right mindset?

There is no question EVERYONE can use help with motivation and direction once in a while. Personally, I look for videos like this weekly to make sure I don't lose sight of my goals. Enjoy!

Looking for more? Access marketing training resources and tips here

Luke Millard

Working 9-5 to 65 years of age. Financial freedom brings so many benefits... It gives you the money to enjoy your life and positively impact those around you, be more generous, more giving, It improves your health and general well being, it reduces stress and allows you to focus your time on things that are important to you.  A free life! I know most of this goes without saying, but the point I am trying to convey is...

doubt that can be hard to overcome, particularly if you are not well supported by friends or family. I could however see others achieving massive financial success online  and it gave me hope that I could in fact reach my dream of freedom.  So I  stuck with it. 

My goal was to be free by 30 and I beat that by 5 months :) My success came quite rapidly sponsoring 1000s into teams and creating multiple six figures within 18 months. It was at that point that I quit my job in Coffs Harbour, sat down and thought about what I really wanted to do. Although I had already seen much of the world, traveling is something that I truly enjoy and Canada was next on the list, so I booked my ticket 

I have since moved to Victoria, BC which is a very beautiful part of the world and will be spending the summer here camping, Surfing, Kitesurfing, playing sports, trekking up mountains and enjoying the nightlife. The one thing I love about Canadians is how active they are. 
Always plenty to do!

So where do we go from here... I have already achieved what I set out to do. I don't work, I do what I choose with my day. I absolutely love my life so what now...? 
Contribution. I want to help people achieve this same success. Online marketing has had such a positive impact on my own life that I really want to share it with others. It is for that reason that I have started my own  online training and mentoring service and have started helping individuals that are motivated to make this work for them too.
Creating financial independence... I am not going to say it was easy... It took some work. 
But when you consider the alternative... When you consider working 5 days a week for the rest of your life it becomes very clear what is the path of least resistance and where you should focus your attention. 
Anyway, that's a little about me. I look forward to learning more about you with time

Read more about my success coaching here - Luke Millard About -

Luke Millard