How do you start a home based business when you have a day job? When you have a family to look after, commitments relentlessly pulling us in every direction it can seem impossible to ever get a good run at building our business!
If you’re trying to make money online, but can never find the time to get it off the ground and profitable...
Today I am going to give you some tips for getting productive.
How can you arrange your day to make the most of the time you do have to apply towards your online business.
That may seem obvious, however, your ability to focus on what’s important is key.
It’s very easy to get distracted online. It seems like everything is clickable. Obstacles everywhere, removing you from your goal and directing to the goals of others.
Consider that for the most part, every Email, every Advertisement, every Facebook message are all fulfilling the goals of the sender/publisher. A constant distraction intended to have you focus on their objectives and not your own, An email sent to you that needs your urgent attention is for the most part working on the goals of the sender and not yours.
These distractions can be endless.
When planning your time, no matter how short, don’t allow any yourself to drift, fulfilling everyone’s else’s desires other than your own. This is YOUR business, take time to FOCUS on your goals.
Set aside a predetermined period of time each day to work ONLY on what's important to you. Don't open other tabs, don't allow yourself to get sucked into other peoples days.
The best time to do this is first thing in the morning. Before the distractions start, try and own your morning, Own your first hour. I find this hour is the time when we are most closely allined to our goals, waking up with a fresh mind, ready to focus on what is important to us with a clear head and no distractions
Completing tasks everyday.
Successful people make their daily tasks habit, a ritual performed daily.
Often it’s the same task performed everyday, that will bring success.
Taking extended breaks can be detrimental and often where we run into trouble.
In my experience, I have found my productivity to go like this
After a few days break.
Day 1: First day back to work, I catch up... Find where I left off and catch up on a few things. This equals Zero progression.
Day 2: I start to work... make plans of what is next, get my mind back into the game.
Making money online is often about developing campaigns content and creation, a certain level of creativity is required that cannot be forced.
Day 2 generally gets me back in the mainframe required to get creative.
Day 3: Finally, things start to take shape, back in the game, being productive completing tasks with clear direction working towards my goals, therefore,
If I never work 3 days in a row… I never progress. I only maintain.
I am not suggesting you must do 8 hours of work a day... Simply that you must have some consistency no matter how small. Without it, your business will stagnate... It will continue, but never grow. While starting, you can’t afford to remain stagnant.
Progression is necessary. No matter how small, set side time every day to work on your business. Make it a ritual
Start specific tasks and finish them. One thing at a time.
Again, It’s very easy to get distracted and pull yourself away from the task at hand, jumping to another that’s seemingly more important.
Don’t do that… complete one task at a time, get it working and move to the next.
Complete only Income producing activities
Ask yourself frequently, is what I am doing right now an income producing activity? Is this working towards my goals? If I continue doing this, will it find me success?
This is one I personally must remind myself of on a constant basis.(several times daily) It’s easy to find yourself clicking through the tabs in your browser without even absorbing what you are looking at... Subconsciously looking for short breaks from the task at hand, checking your phone… getting another snack… we must resist these urges. So much time is wasted sitting in front of the computer NOT working. Therefore, it's surprising how much time can be gained providing we keep on top of our behavior
What is an income producing activity…?
Tasks that will help you realize your end goal.
Checking FB business groups to see what others are writing... isn’t
Checking your account balance in your affiliate commission area every hour... isn’t
Checking your email/skype every 3 minutes to see if someone has contacted you... isn’t
Some tasks like this are required occasionally. The key is to make specific times for this
The question we must ask ourselves: For every 2 hours spent in front of the computer, are we getting maximum effect? This comes back to focus… Make sure that your focus is "pinpoint", Only applying energy to those activities you must accomplish to succeed. Those activities are Income Producing Activities.
Content creation, Testing, Tracking, Strategy, Education and Self-development are all income producing activities. Stick to theses and you will be fine.
Apply focus to specific tasks that are income producing everyday like clockwork.
This is how you will find consistency and success in your online business, regardless of how much time you have daily to dedicate, consistency will always trump larger sporadic bursts of work.
This takes discipline. The best part is, we as individuals are in complete control of our actions.
Choose the correct actions on a daily basis and you will undoubtedly find success.
I don't remember where I first heard it... I wish I could give them credit. The constant repetition of this principle in my mind has without exception, steered me in the right direction time and time again.
Navigating the path to success in any area of life comes with challenges. It's never a direct route. It takes personal change and work.
Here are the 3 words (in the correct order) to help find you that success.
Be, Do, Have
There are a few ways of explaining this. Chances are you have heard it thrown around from time to time. In this blog, I'd like to give you my interpretation
In order to BE the person that you want to BE. You begin by BEING that person by
DOING what the people that are already where you want to be, DO, then you will HAVE what they HAVE (What you want)
I simplify it further for my daily reminder.
To be the person I want to be, I must do what people already achieving that do, then I will have what they have.
Not AFTER the fact... Empowering yourself to become that person NOW
This may seem obvious, but unfortunately it's very easy to get it wrong.
Have you ever thought to yourself
"When I lose some weight... Then I will have the energy/confidence to go to the gym or go running?" "When I get results in my online business... Then I will have the confidence to talk to people about it, Advertise, write a Blog, make a Video"
In other words... A thought process like this...
When I get further confirmation that my goal is already a reality, then I will take the appropriate action that (ironically) was required to make it a reality in the first place
You see, this is flawed thinking. In order to BE the person that you want to be. You must DO what these people are doing. Fit people eat healthy and exercise.
In order to be fit, you can't wait to lose weight before you start eating healthy and exercise.
If fit people are eating healthy and exercising... You must do what they do to have what they have. If they are exercising 10 hours a week, you can't expect to get the same result exercising only 3 hours a week.
Successful business people communicate with people.
In one form or another, they communicate their message.
That is how results are achieved. You can't wait until you get results to start communicating.
If that is what is required... You must start now. You must Do, NOW
In order to be the person you want to be, you must do what people that are already there Do, then you will have the same result they have.
It doesn't work the other way round. You can't HAVE, DO and then BE.
A friend of mine recently was talking about his desire to become a professional surfer.
This got me thinking... Why isn't he? He is already a very capable surfer. So how does he go to that next level?
Sports are an interesting one because there are obviously some people
That are freakishly, naturally talented.... But just like anything in life...
There are many people that just work
really hard, take specific actions, and reach success
If my friend wants to be a Pro Surfer... he has to BE a Pro Surfer...
He has to DO what Pro Surfers Do. He must surf for hours everyday. He must consume the
right foods. He must relentlessly train his body, take advice from a professional surf coach.
He must work on his competitive psychology, he must spend everyday living and beathing
surfing. Doing what professional athletes do and then he will have what they have.
The issue lies with the idea that you can take half the action until you get the same result.
That you can surf sometimes.. train sometimes... And get the same results as a professional.
That you can work at your business sometimes... And get the same results as a successful
entrepreneur that works in their business ALL the time.
You must begin to act precisely like you are already where you want to Be.
What would you do? How would you feel? How would you speak? How would you
carry yourself through the day?
Act as if you had already achieved the goals you are setting out to achieve..
What specific actions would you be taking? You must start BEING that NOW.
It's blindly obvious when you think about it. Why would we ever expect the same result if we are not taking the same action?
I catch myself doing this all the time... I look at something I would like to improve my life,
then I think to myself, well, yes... I see what other people that are successful in that area
are doing... but that all seems like a little much...
Maybe if I just try this other method that seems a little easier, less time consuming, It will still work?
NO... it will not work... If you want the same result... You must take the same action
Whatever you want... Whoever you want to be, Identify what people are doing that
are already in that position. Then start doing that.
Not something like that... Not almost that... Exactly That. BE That Person. Obviously I'm not talking about adopting their personality or anything weird... Just take the same actions they are taking. Do what they do and you will have what they have. You will have what you want and you will be who you want to be.
I hope the examples above explain this cannot work the other way around. If you want to be fit. Don't look for shortcuts. Do the exercise, play the sports, BE a fit person. THEN you will be fit. If you want to wealthy financially. Do what wealthy people DO. find a system, stick to it and do as they do. Don't wait for other circumstances to "allow" you to be that. BE that NOW, your life will undoubtedly improve and the results will take care of themselves.
This seems like a very repetitive blog post... However, I am so passionate about this!
The reason being , I know it works. it has worked for me over and over and over.
Whenever you strive to be something more than you are now... It's when you start Being that person... Start doing what people that are already there do, that it actually becomes a reality.
BE, DO, HAVE
We all dream.. Some people chase the dream and some people actually realize the dream.
What is the difference? Today I am going to share with you my 3 "musts" for actually succeeding long term.
I have identified these particular differences from hundreds of people I have mentored into online incomes. This has given me some real Insight into who makes it, Who doesn't...
And what divides them.
This might be a little tough for some people. Unfortunately this industry is built on empty promises and it breeds a culture of unrealistic expectations, however, for those people who really get what I am about to say... Keep going.. You will reach success. For those who don't get it... It will unfortunately be a hard road
I am going to explain what it really takes. There is nothing to buy. Just truthful information
Stick with me and let's go through the key ingredients for success
Under each topic. I will tell you, what people that succeed do, and what people that don't succeed do.
The definition for Success in this post is.
The ability to live solely off your online income
Note, this information is not business specific. I can tell you right now that any online entrepreneur's success is never business specific.
Successful people are successful because they have these 3 principals covered
No business will ever be the main reason you succeed. YOU will always be the main reason you succeed so today we are going to focus on what YOU must do regardless of your current or future business
(For what reason or purpose)
Why are you doing what you are doing?
Your WHY is everything. Absolutely fundamental.
The major difference between people that make it and those that don't is the importance of their WHY.
We find motivation and move in two ways. Away from pain and towards pleasure. Moving away from pain is in most cases, what drives people the
furthest. Something you just can't bare to have in your life
It's easy to be comfortable.. And when you are comfortable... It can be hard to find motivation.
This is when we must move towards pleasure. The same level of motivation is required, however you will be moving towards something, . Something so great that you must have it....
You cannot live without it
Your why can obviously be a combination of pain and pleasure.
People that succeed, know their "WHY" and they know how important it is to them.
They say thing like: I am NOT prepared to work a job any more. I can't even comprehend spending the rest of my life doing it.
I must change because (insert "why") and I am prepared to work at it until "why" is achieved
Statements from those that don't make it:
I have some free time now so I might as well give it a go.
Wow, that would be really cool if I could get to where you are.
I am just looking for an extra $1000 a month.
I am going to give it a month. If it doesn't work in a month then I might try something else
The pain of working 5 days a week for the rest of my life... Was what I moved away from.
The WHY that drove me.
When I woke up in the morning, I was prepared to work, even when I was tired, even when friends wanted to catch up... It was so, so, so, important to me to NOT spend my life working... Not spend my life exchanging my time for money, that I was not only prepared to work incredibly hard above and beyond the hours of the job that I was already working... What is interesting is... I was motivated and enthusiastic to work above and beyond!
Why would I do that? Why would anyone? It's a contradiction. "It's so important to me NOT to work.. So I am going to work super hard" Lol!
There is only one reason... My WHY... To move away from the pain of working for the rest of my life and towards the pleasure of freedom.
Without that core WHY... I NEVER would have made it.. I would have quit... Just like most people do.... Whether you are moving away from pain or towards pleasure.. You MUST have a massive "WHY" that's so important to you that it pushes you past comfort.
You might be reading this thinking. Yeah, yeah, yeah.. I get it.. I need a goal, But seriously... Do NOT underestimate the importance of this. WHY is the key differential between people that make it and those that don't. I have seen it time and time again. Full stop. No exceptions.. Identify your WHY. Now that you know why you're doing what you are doing.. What's next...
(Activity involving mental or physical effort done in order to achieve a purpose or result)
Work. Focus and Consistency.
But hang on Luke... "Haven't you heard about that business that does it all for you? You don't need to WORK anymore to make money online..
These days there are even businesses that will build your sales pages, manage your contacts, even follow up with them and make the sales for you! Heck...
You can even join businesses that you will make money for doing nothing! Just sit back and let the cash roll in! $$$"
Oh Dear...Okay... Now... Let's get very clear and very serious.
If you want to make a living online... Something you can actually rely upon. Don't leave it to anyone else... Or fate.... It is up to YOU to Create YOUR outcome.
The people that do work... The people that are focused and consistent... Make money over the long term. WORK is unavoidable.
When you take 100% personal responsibility for your actions. When you make the decision that your results and a direct reflection of the actions you took. Not of the business you are in.. Not of the traffic you are buying... Not of the leaders above you... Not all the other external forces that have somehow affected your results. (The excuses we are all guilty of)
When YOU make the decision that YOU and only YOU are responsible for YOUR Success or Failure. Things will change for YOU. WHY..? Because you will truly understand that excuses don't get results.
Not now.. Not ever.
You can have Money and you can have Excuses. You Can't have them Both at the same time.
This is a huge separation between people that make it and people that don't.
People who succeed, despite failure, despite the grinding work that doesn't seem to get them anywhere in the short term... Continue to persevere.
I often hear these type of comments from them:
Well, that didn't work... What's next?
How can I tweak it to make it work?
I keep looking at my system looking for a way to improve it.
I know that it's not working now, but I can see that if I keep testing and tweaking, It will eventually.
I am going to go through all the training again.
And what I love to hear.. Luke... It worked!! After all this time trying and trying...
It's actually working! Now I am going to make it better.
People that don't make it:
It's taking too long. I have heard of this other thing that takes care of all the work.
I don't want to learn/don't have time to do that so I am going to try "this" instead
Have you seen this thing that builds your webpage and everything for you?
I am not looking for more work.. I already have enough on my plate, what will make me the most money without any effort?
I tried to finish the training video or blog.. But it was too long. I don't have time for that
Remember.. This is NOT about any particular business. It NEVER is. It never will be.. Sure..
There will be one business that will take you there.. Something that will earn you the big money, but it's never about the individual business and always about you.
What are YOU doing to maximize your chance of success? What system have you personally put in place that you could then take and implement in another business?
Are you creating content? Websites, Blogging, Video, Social media, building an Email list?
This isn't some speculation of mine.... This is a very obvious separation between the people that make it and the people that don't that I have observed over the last few years.
A "case study" of hundreds of people. I am a firm believer that anyone can make mountains of money online. That's because anyone can. But NOT without these 3 principals
(The successful conveying or sharing of ideas and feelings)
Some people will have this naturally.
Others will need to work at it (Like me) but
Communication is how we spread our message
If you can't communicate effectively...
You won't get results. So what does this mean?
It means that you may need to do some personal development. I sure did.. I still am! Growth doesn't happen over night. It takes time and... WORK. I know that even now there will be people saying, well... If I use someone else's email copy or someone else's videos then why would I need to make my own? They are already experts at communication and that means that I don't need to learn. This is a common statement of people that never make it.
You CAN copy and use others content. Absolutely, follow people who are already successful... that is necessary... Particularly when getting started, however,
The people that do find long term success... Without question... Create content of their own.
This ties back to taking FULL unwavering responsibility for their business and outcome.
You see... It's easy to make excuses if you didn't make the content yourself.
"Well, I tried with the team emails, videos, etc, and I am not getting results"
The ironic part is... It's these same people that say, "I have found another company that does it all for you!" And the cycle continues... Do you see the theme? The reason people chase their tail around the internet?
Save yourself a whole lot of wasted time and money.
"Done for you" systems don't work. You must take initiative to create the content yourself.
I know this step isn't very clear... So let's sum it up
People that make it in this industry put themselves into their work at some level
They learn to communicate their message effectively. Themselves.
This does not mean you start from scratch.. Follow others and use their material as templates, however, You must at some point develop these skills.
Learn to write.. Learn to make video. Learn to speak.
A minimum of one of these skills is required. Make sure you develop your communication
skills to an effective level. If you are anything like me.. This step will take some work... but the more you do it, the better you will get... The most important thing you can do is make a start.
Start to write.. Make a Video... Read some self help books.
Study your business and the language that leaders in your business are using.
If you have found yourself in the "people that do not make it" category. Do not despair. Simply take it on board and identify areas for self improvement.
Let me close with this.... With the thousands of people I have seen flow through my teams..
The countless people I have interacted online and at seminars and the hundreds I have
personally mentored... These 3 principals are the difference between the people that succeed over the long term and those that don't.
It's NOT... The business.. .. Not the team resources.. Not a particular lead source...
Particular Lead capture page... Particular follow up email sequence...
Particular sales Webinar... Particular point in time... Particular secret that successful people hide... Particular Country of residence... Particular age... Previous job or existing skills.
It is completely random... People from all ways of life in all different businesses... It always comes down to the individual. Their WHY.
This WHY Drives them to Remain Focused, Consistent, and to WORK hard.
Through this hard work.. They work on themselves. They understand that personal
development is required and communication is one of those requirements.
We can always grow... Take responsibility for YOUR success and YOU will succeed.
As I said, there is nothing to buy... It's just the truth that I have observed over the years. Anybody can do this, including you.
To your success
The truth about making money online is, there are 2 ways to go about it. Some people are simply looking for semi passive income and others that see all the BIG money is made from building an online foundation. Both are fine depending on your time, resources and goals, however there is one thing that ALL successful online entrepreneurs have in common...
An email list of subscribers!
Why is this so powerful..
You see... People have joined your mailing lists for a reason...
Every email address that you have collected has been a result of that person wanting to either join you, purchase from you, or to find out more information about what it is that you have to offer.
Because of this... It's reasonable to presume that this particular person may be interested in anything you have to offer in the future. This will result in ongoing sales and growth for your business. From this point on...YOU will always have a full list of contacts ready to follow you creating continued success online Your email list...
Is your most valued asset! Watched the videos yet...? Start here
When you consider how many times YOU need to see something before you jump on board it is obvious that without proper follow up, you will get very little results. On average people will need to see your offer 7 or more times before they make a decision
To kick off this article, let's first start with...
What exactly is a solo ad and how do they work
Here is a classic definition:
Solo Ads are an email based advertising program agreed between two marketers or organizations to reach out to a list of subscribers that are registered to either one of them for a fixed price or performance based agreement.  The marketer or organization sends an email to their subscribers on behalf of another marketer to display their offer and ads. The approach is performance driven to reach out large audience at once. Each solo ad generally includes 8 to 10 lines of text
So, to say it again simply... Someone has built a list of subscribers online. They now have an email list and "sell" the opportunity for YOU to send your email out to that list.
What this means is 2 fold. You can instantly access a list of subscribers without having a list of your own.. And also build your list in the process, setting you up for the future.
I find this a very effective way to kick start your business and something that I
still practice on a weekly basis
What option should you choose?
There are a couple of different methods to purchasing your Solo ad. You can simply pay someone to send out your swipe (ad copy) to a specific number of people, hope that your swipe is effective enough to motivate them to click on the link inside and view your Lead Capture Page (How to build an effective LCP here) or...
You can do what I recommend and only pay per click. (Pay when someone clicks on the link in your email)
There is no need to be overly creative with your swipe when you only pay per click.
It actually gives you a unique advantage in "pre qualifying" your leads before they reach your lead capture page.
Contrary to traditional marketing methods let's review the examples below
Note: I am personally in a Gold business that you can earn revenue from.
Here are the swipes
"Have you ever wanted to make money online..?
How about earning a significant income
While protecting your wealth at the same time.
With over 12000 people in our team,
we are growing the fastest team on the planet!
Complete internet newbies earning 5k PM within 4 months of joining!
Click here to find out more"
"Investing in precious metals...
It's all about securing your wealth for generations to come.
Truly securing the financial future for yourself and your family.
Traditionally, buying gold was only for the wealthy.
For people that were "in the know" and had the means to do it.
We are now involved with a company that makes it simple
for ANY ordinary person to benefit.
Allowing you to increase your personal wealth forever while earning income at the same time.
You can take physical possession of your gold...
Or have it stored for free.
Also build up your gold reserves by sharing your knowledge with others.
If you are looking for a home based business...
Something that you can build for years and rely upon,
Something that makes you feel good about sharing,
To truly help others... then this is the business for you...
we lead the fastest growing team on the planet...
.. helping others find financial freedom."
This email continues for around 2 x this length..
Swipe 1 will no doubt get the fastest response from a wider group of people.
Most people in my niche are looking to make money online and without any real definition, many people are likely to click on the link to try and discover what it's all about..
This will do very well in that respect, however...
Building your list is one thing, but converting them into sales is another all together.
The clicks that we really want are from people that are actually interested in our business.
This is why the second swipe is far more effective.
This is a Gold business so I only want people that are interested in buying gold to click on my ad.
By being descriptive we Pre Qualify them our my business long before they even know exactly what it is. This unique ability to be honest will absolutely convert into more sales and profits for you.
I recognize this method as one of the most useful discoveries I made online and highly recommend you consider it when writing your swipes.
Who do we use and How do we find them?
There are MANY solo ad providers online. Just Google solo ad directories and you will see.
I also use Safeswaps
Finding the right one can be hard. Make sure you read their reviews, that they are up-to-date and test them before buying big. I like to start with 100-200 clicks. All going well, I will purchase more.
*Have a good call to action in both your swipe and LCP. You need to make it very clear to the reader the best direction to proceed
*Although you can be honest... Don't bore your reader. Your swipe still needs to be interesting and intriguing. The goal, after all is to have the reader, click on your link with enthusiasm to discover what is next
*Don't expect immediate success. This will take time... It's a numbers game. Build your list, continue to drive traffic to your LCP and follow up emails. As you build momentum things will happen for you. Don't be impatient or discouraged because the first 100 people on your email list didn't buy your product. It will happen
*Always reevaluate your swipe, LCP and marketing campaign. Look for ways to improve it. As you start driving traffic through solo ads, you may recognize some areas of your campaign are working better than others. Take the time to analyze this and make the necessary adjustments
biggest hill at full speed. Particularly when expecting the desired outcome ;-)
One of the most important factors in building an online business, actually I would say THE MOST important factor is your ability to contact, remain in contact and build a relationship with a large group of people
of people online everyday. The numbers are there, so how do we find them?
Driving traffic is a very important process of internet marketing. Finding good traffic can be one of the biggest challenges an internet marketer will face. Remember to always look for people in areas that they are most likely to be interested in your product. It may be easy to get sidetracked with all sorts of offers, but targeted traffic is the key.
When teaching my coaching clients to build an effective marketing campaign, I see the best results from free sources. With the correct Social media, YouTube, Blog strategies you will find Traffic will come consistently day and night
What i like about this method is, you put in the work now to set it up your system and then leads continually view your offer which, in turn, turns into income
I know this is a very simplified explanation however,
the point I am trying to get across is... If you stick with this, It will be the most profitable thing you have ever done.
Online Success Coach
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