To kick off this article, let's first start with...
What exactly is a solo ad and how do they work
Here is a classic definition:
Solo Ads are an email based advertising program agreed between two marketers or organizations to reach out to a list of subscribers that are registered to either one of them for a fixed price or performance based agreement.  The marketer or organization sends an email to their subscribers on behalf of another marketer to display their offer and ads. The approach is performance driven to reach out large audience at once. Each solo ad generally includes 8 to 10 lines of text
So, to say it again simply... Someone has built a list of subscribers online. They now have an email list and "sell" the opportunity for YOU to send your email out to that list.
What this means is 2 fold. You can instantly access a list of subscribers without having a list of your own.. And also build your list in the process, setting you up for the future.
I find this a very effective way to kick start your business and something that I
still practice on a weekly basis
What option should you choose?
There are a couple of different methods to purchasing your Solo ad. You can simply pay someone to send out your swipe (ad copy) to a specific number of people, hope that your swipe is effective enough to motivate them to click on the link inside and view your Lead Capture Page (How to build an effective LCP here) or...
You can do what I recommend and only pay per click. (Pay when someone clicks on the link in your email)
There is no need to be overly creative with your swipe when you only pay per click.
It actually gives you a unique advantage in "pre qualifying" your leads before they reach your lead capture page.
Contrary to traditional marketing methods let's review the examples below
Note: I am personally in a Gold business that you can earn revenue from.
Here are the swipes
"Have you ever wanted to make money online..?
How about earning a significant income
While protecting your wealth at the same time.
With over 12000 people in our team,
we are growing the fastest team on the planet!
Complete internet newbies earning 5k PM within 4 months of joining!
Click here to find out more"
"Investing in precious metals...
It's all about securing your wealth for generations to come.
Truly securing the financial future for yourself and your family.
Traditionally, buying gold was only for the wealthy.
For people that were "in the know" and had the means to do it.
We are now involved with a company that makes it simple
for ANY ordinary person to benefit.
Allowing you to increase your personal wealth forever while earning income at the same time.
You can take physical possession of your gold...
Or have it stored for free.
Also build up your gold reserves by sharing your knowledge with others.
If you are looking for a home based business...
Something that you can build for years and rely upon,
Something that makes you feel good about sharing,
To truly help others... then this is the business for you...
we lead the fastest growing team on the planet...
.. helping others find financial freedom."
This email continues for around 2 x this length..
Swipe 1 will no doubt get the fastest response from a wider group of people.
Most people in my niche are looking to make money online and without any real definition, many people are likely to click on the link to try and discover what it's all about..
This will do very well in that respect, however...
Building your list is one thing, but converting them into sales is another all together.
The clicks that we really want are from people that are actually interested in our business.
This is why the second swipe is far more effective.
This is a Gold business so I only want people that are interested in buying gold to click on my ad.
By being descriptive we Pre Qualify them our my business long before they even know exactly what it is. This unique ability to be honest will absolutely convert into more sales and profits for you.
I recognize this method as one of the most useful discoveries I made online and highly recommend you consider it when writing your swipes.
Who do we use and How do we find them?
There are MANY solo ad providers online. Just Google solo ad directories and you will see.
I also use Safeswaps
Finding the right one can be hard. Make sure you read their reviews, that they are up-to-date and test them before buying big. I like to start with 100-200 clicks. All going well, I will purchase more.
*Have a good call to action in both your swipe and LCP. You need to make it very clear to the reader the best direction to proceed
*Although you can be honest... Don't bore your reader. Your swipe still needs to be interesting and intriguing. The goal, after all is to have the reader, click on your link with enthusiasm to discover what is next
*Don't expect immediate success. This will take time... It's a numbers game. Build your list, continue to drive traffic to your LCP and follow up emails. As you build momentum things will happen for you. Don't be impatient or discouraged because the first 100 people on your email list didn't buy your product. It will happen
*Always reevaluate your swipe, LCP and marketing campaign. Look for ways to improve it. As you start driving traffic through solo ads, you may recognize some areas of your campaign are working better than others. Take the time to analyze this and make the necessary adjustments
Online Success Coach
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